How to find a niche for your blog? This post will introduce you to a niche and teach you to pick the one that suits you best. The most worrying thing about running a blog is initially figuring out what to write about. That’s why planning beforehand is very important!
If you’ve already picked your niche, you can skip this post or look to see if you still need to include anything. I often review my niche to get back on track and increase my writing motivation. Those with a good niche can start writing articles and look for a profitable model.
If you’ve just set up your website and are still determining your niche, read on!
Table of Contents
What is a niche?
A niche is a segment neglected by a company with an absolute advantage in the market and has yet to be well served.
Niche: A smaller segment (narrower customer base) that is profitable and specialised.
How to find a niche for your blog?
Because if we choose a big market, it’s hard to compete with people who have been in the market for 10 years, but we can find a niche in the big market that has yet to be satisfied.
Niche are generally defined for e-commerce and sales, but the same applies to blogging. We’re not the first bloggers, so we need to identify our niches and provide value to those people. We don’t want to expand our audience; we want to get a small audience and stabilise it.
Practical Examples of Niche
Identify a specific group of people, events, and personnel to narrow your audience.
Here are two examples of how to find niches in travel and food.
I want to write travel articles.
For people: What is the age range? What is the gender? You can target women in their 20s and 30s.
For things: Where is the place? What’s the travel programme? You can target Japanese hot springs.
For people: I can target women in their 20s and 30s who want to go to a hot spring in Japan.
I want to write about food.
For people: What is the age range? What is the gender? You can target men in their 30s and 40s.
For things: Where is the place? What type of food? You can target Japanese restaurants in the United States.
For people: We can target 30-40-year-old men who want to eat Japanese food in the United States.
How to choose a niche?
In the following, we will teach you 10 steps to choose your niche market. Please write down the steps with pen and paper so that you can find your niche better!
What are your interests?
The most important thing in running a blog is persistence, patience, and passion! I highly recommend people start with their hobbies because they are the driving force behind their perseverance.
My goal has always been to make my hobby a living. My hobbies include: researching technology, traveling, and finding good food.
What are your specialties?
Many people think they are not interested in anything, so let’s start with your expertise!
Combining your expertise with your blog topic can make your articles more professional, and you can spend less time gathering information.
My strengths are quick problem-solving, logical thinking, and reading skills.
What problems can you solve?
The number of problems you can solve for others determines your value. Most people go to Google to search for keywords because they want to solve the problems in their minds.
For example, California coffee shop recommendations, California trip recommendations, what WordPress is, etc. In addition to thinking about interests and expertise, you can find out what problems you can solve.
What problems can I solve: WordPress setup problems, VPN recommendations, and more?
Identify a Main Topic.
You can at least categorize a main topic or direction from the above three aspects. Suggest newbies choose a theme to start, such as travel, food, sports, technology, investment and finance, professional skills to learn, and so on.
My main topic: WordPress website teaching, programming language, and software recommendation.
But here, I could have done a better job at the beginning because these three themes are very large and can become a site theme. So I now need to find a way to focus on writing the same article’s theme, mainly WordPress teaching as the main!
List all subtopics
Each topic can be divided into many sub-topics, so consider all possible sub-topics.
These sub-topics may be topics you can write about in the future, but I recommend that newbies start by writing about one sub-topic first to extend it.
The smaller the topic, the better, until it can’t be divided any further!
Here are a few examples of how to extend a sub-topic:
Travel -> Japan Travel -> Tokyo Travel -> Tokyo Accommodation
Food -> United States Food -> Street Food
Exercise -> Fitness -> Training Methods for Different Parts of the Body
Setting Your Audience
Narrow down your Audience as much as possible, and think about the people likely to find your posts. Setting an ideal audience doesn’t mean your Audience is limited to these people, but at least capture these people!
My Audience: aged 18-28, of any gender, new to WordPress, struggling with WordPress and wanting to solve problems.
Who are the competitors?
It is very important to research who your competitors are, as these sites are the main reason for your rankings and audience.
You can go to Google and search for topics and keywords that you might write about and see which sites are at the top of the rankings and how well-written the articles are.
Will it continue to deliver value?
The first thing a newbie needs to consider is value. By value, I mean that when readers read your articles, they can solve their problems, and that’s value! When we run a blog, we sometimes think about how to make money, but how to provide value and accumulate traffic first.
The value I can provide: Newbies to WordPress will encounter various problems.
What is your specialty?
If you have a lot of competition and want to stand out, the best way is to have your specialty. Find out what you offer, such as interesting stories, easy-to-understand organizations, beautiful images, etc.
When you have your specialty, it will be easier to develop your brand.
My specialty: Detailed illustrated tutorials that take newbies through WordPress step by step
What are the benefits of choosing a niche?
Choosing a good niche market will help you to get twice the result with half the effort and see results faster than others in running your blog; why?
- Smaller markets are easier to rank on the first page of Google.
- Small markets have high audience retention.
- The key to brand success: when you think of XXX, you think of someone. Small markets make it easier for you to achieve that.
- It’s easier to lay a good foundation and then move on to the big market.
Frequently Asked Questions about Niche FAQ
Below is a list of frequently asked questions for newcomers to niche markets:
What if I don’t have any interest or expertise?
Some may say, “I don’t have any specialty and don’t seem interested.
But you must be interested in something you are good at.
Playing games, watching movies, shopping, getting girls, etc., are all hobbies considered niches.
Try to think about what would make you happy, and then you can plan a series of topics.
Can I write about many topics?
Many people may be like me; at first, they think they can write about every field they are interested in.
However, this business method will make your initial period very difficult.
Of course, you can write a lot, but only after you have enough traffic and customers.
Try to pick a favorite topic you can write at least 100 articles about and will have fun writing about.
Common Mistakes in Blogging
Here are some common mistakes that newbies make when running a blog:
– Not starting for fear of failure
– Many people are afraid of failing to start a blog, so they don’t start it.
– There must be some opportunity for you to start your blog.
– Try to think about what will happen if you fail? What will happen if you don’t start?
If I fail, the big deal is losing some hosting and domain fees, but at least I’m trying to get out of my comfort zone.
Some people write less than 10 articles and then say that no one reads them, and they want to keep going.
Of the successful bloggers around me, some wrote an article every day for half a year before they started; what about you?
The secret to getting your website off the ground:
-Keep writing articles.
-Articles should be able to help the readers
If you don’t have many articles, write at least 30-50 articles and review them again.
This post has taken you through what a niche is and should be the most important thing in running a blog: your content.
I hope you all find your niches well!